In the U.S. nearly 1 in 5 kids are obese. Former first lady, Michelle Obama, co-founded PLEZi; a soda alternative with 70% less sugar than leading soft drinks.
To introduce the brand, we created the PLEZi Sugar Pack, the world’s first backpack made from all the sugar PLEZi didn’t put in their drinks.
With the world’s first backpack made of sugar, PLEZi got kids to buy a drink that has less; proving sugar is a lot sweeter, when it’s not in your drink.
SUGAR PACK DEVELOPMENT
Fabric: Carnegie Fabrics
Fabrication: 3 Crowns
TEASER VIDEO
Live Action: Dictionary Films
Editor: Billy Montross, Cutters Studios
Audio: Another Country
WAYBORHOOD: CHAPTER 2
Directors: Jocelyn DeBoer & Dawn Luebbe, Biscuit Filmworks
Editor: Jim Hutchins, HutchCo.
Color: Tyler Roth, Company 3
Audio: Drew Weir, Another Country
VFX & Finish: Noise VFX
WAYBORHOOD: CHAPTER 1
Directors: Jocelyn DeBoer & Dawn Luebbe, Biscuit Filmworks
Editor: Alyssa Oh, Rock, Paper, Scissors
Color: Tyler Roth, Company 3
Music: The Elements Music
Audio: Drew Weir, Another Country
VFX & Finish: Parliament VFX
Director: Jess Khol, Love Song
Editor: Tom Lindsay, Trim
Color: Simon Bourne, Company 3
Music & Audio: Barking Owl
Finish: Stray
TEASERS
Director: Randy Krallman, Smuggler
Editor: Jim Hutchins, HutchCo Technologies
Colorist: Fergus McCall, The Mill
VFX: Blacksmith
Audio: Phil Loeb, Heard City
LIVE SHOW
Director: Sarah Benson
Book: Will Eno
Music: Drew Gasparini
Choreographer: Raja Feather Kelly
ORIGINAL TRACKS
Lyrics: Nathaniel Lawlor
Music: Drew Gasparini
Mixing: Frank Filipetti
AWARDS:
4 Gold Lions
5 Silver Lions
3 Bronze Lions
6 One Show Gold Pencils
6 One Show Silver Pencils
4 One Show Bronze Pencils
2 Gold ADC Cubes
2 Silver ADC Cubes
1 Bronze ADC Cube
7 Gold LIA
2 Silver LIA
8 Bronze LIA
3 Gold Clios
4 Silver Clios
2 Bronze Clios
4 D&AD Wood Pencils
4 D&AD Graphite Pencils
2 Gold ANDYs
2 AICP Awards
Experiential Campaign of the Year - AdAge’s 2020 Creativity Awards
CANTROLLER PRODUCTION:
Unit9
TEASER SPOT:
Director: Anthony Leonardi, Bullitt
Editor: Matthew Wood & Luke Sloma, Whitehouse Post
Color/VFX/Finish: Framestore LA
Music: The Elements Music
AWARDS:
1 Silver One Show Pencil
1 Bronze One Show Pencil
1 Bronze Clio
1 Cannes Shortlist
2 Andys Shortlist
12 One Show Merit
We made a Super Bowl ad for Skittles, and only shared it with one person...
Director: Steve Ayson, MJZ
Work Editors: Rich Orrick, Cass Vanini, Adam Witten, Keith Hamm, Mike Horan, Josh Sasson, and Winter Brihn
Beast Editors: John Dingfield and Mark Sheridan
VFX: The Mill and Method
Audio: Tom Jucarone (Sound Lounge) and Nicholas Papaleo (The Studio)
Music: The Elements
AWARDS
2 Gold Lions
3 Silver Lions
5 Bronze Lions
6 Cannes Shortlists
1 Grand Clio
7 Gold Clios
3 Silver Clios
2 Bronze Clios
1 Grand LIA
11 Gold LIAs
3 Silver LIAs
1 Bronze LIA
2 Gold ANDYS
4 One Show Gold Pencils
2 One Show Silver Pencils
3 One Show Bronze Pencils
3 D&AD Graphite Pencils
2 D&AD Yellow Pencils
Bud Light started a beer war during the 2019 Super Bowl, attacking Miller and Coors on the ingredients used in their brewing process . When they went low, Coors Light went high… mountain high. We developed the first ever smart beer tap that monitored Bud Light’s TV, social, and online media and when negative ads ran we refreshed the conversation by using AI to activate taps throughout the country, giving away free beer.
ACTIVATION
Unit9
TEASER VIDEO
Production: Mill+
Video Color/VFX: The Mill
Video Music: The Elements Music
Director: Nina Meredith, MediaMonks
Editor: David Cea, MediaMonks
Color: Tyler Roth, Company 3
Music: The Elements Music
Audio: Drew Weir , Another Country
Finish: Method
Director: Ulf Johansson, Smith and Jones Films
Editor: Jim Hutchins, HutchCo
VFX/Color: MPC New York
Audio: John Binder, Another Country
Sound Design: Barking Owl
Director: Ulf Johansson, Smith and Jones Films
Editor: Jim Hutchins, HutchCo
VFX/Color: MPC New York
Audio: John Binder, Another Country
Director: Tom Hooper, Smuggler
Editor: Angelo Valencia & Matt Glover, Beast
VFX: MPC, Method Studios
Color: Tyler Roth, Co3
Audio: Nicholas Papaleo, The Studio
Director: Diana Kunst, Object & Animal
Editor: Luke Sloma, Whitehouse Post
Color: Julien Biard, Carbon VFX
VFX/Finish: Carbon
Audio: Nick Papaleo, Studio 225
Music: The Elements Music
Director: Dael Oates, Chromista
Editor: Kathryn Hempel, Cutters
VFX: Method
Music: The Elements Music
Audio: Nicholas Papaleo, The Studio
Color: Tyler Roth, Co3
Director: Marco Spier, Psyop
Editor: Robert Lopuski, Exile
Animation: Psyop
Music: The Elements
Audio: Jeff Malen, Lime Studios
Color: Tyler Roth, Co3
Director: Rob Fiocca, Joinery
Editor: Jacob Kuehl, Cutters
Animation: House Special
VFX/Finish: Flavor
Color: Mike Matusek, Nolo Digital Film
Music: Sonixsphere
Audio: John Binder, Another Country
